Fluid for Whistles

YCN and Whistles collaborate asking student’s to design a concept and campaign for the first ever Whistle’s scent.


Whistles has become the ‘go-to’ destination for timeless and contemporary clothing that work hard yet look effortless. with an edited collection, Whistles blurs the lines between day and night, unifying weekday and weekend. knowing that what separates our worlds of work and leisure is becoming less defined, the brand also recognizes the evolving nature of our lifestyles. this highlights a need for a fragrance that aligns itself with these principles of luxurious versatility.‘fluid’, an innovative unisex fragrance by Whistles works around the clock, changing and growing to suit a discerning, stylish, on-the-go customer. akin to the seasons changing, fluid compliments each period of the day with an evolving, understated scent progression.

the scent is crafted from a range of subtle aromatic notes, which adapt to match the exciting mix of pheromones of both men and women on any occasion.

fluid is presented in a day/night edition which celebrates these values; reinvigorating the scent industry with a new and innovative way of engaging with fragrance buying. the fragrance; elegantly understated in appearance during the daylight hours has some unexpected refined styling after dark.


  • Client: Whistles
  • Competition : YCN Student Award Winner
  • Year: 2015
  • Categories: Design, Packaging, User Experience, Visual Merchandising, Concept

During the daylight hours

Each individual bottle handblown to create fluid textures

During the twilight hours

Glow in the dark varnish brushed over handblown glass textures to create bespoke artwork for each bottle

Tester card

The look book

Spot varnish glows in the dark to give a unique around the clock piece of marketing which further supports the notion of versatility.


As the day progresses, the appearance of Fluid changes too.


The poster transforms from day to night


Fluid activated ink used to reveal details to VIP events.