NewBloodGraphitePencilKitemark

Client

  • Client: John Lewis
  • Competition Award:
    D&AD New Blood Graphite Pencil Winner
  • Year: 2015
  • Additional Awards: New Designers 2015 Associate Prize | Web deVlamm
  • Categories: Design, Packaging, User Experience, Concept, App

Home Delivery Experience for John Lewis

Create innovative structural packaging which has the ability to speak to tech savvy, young adult audience who are permanently on the go. How can John Lewis’ values translate into this packaging to further continue their glowing relationship with the public. Also not forgetting to be fully sustainable in design choices.

Concept

Building on John Lewis’ impeccable in-store reputation for providing an unparalleled service to its customers, John Lewis Unparalleled presents an aspirational online delivery service designed to meet the needs of a tech savvy audience – giving the brand another dimension.

John-Lewis---3-Open-PackagesJohn-Lewis---Open-PackagesJohn-Lewis---Open-Packages-John-Lewis---Package-NetsJohn-Lewis---Afterlife-Gift-box
John-Lewis---Bubble-BagJohn-Lewis---Sofa-Shrink-WrapJohn-Lewis---Leaflet-Opening-SequenceJohn-Lewis---Leaflet-AboveJohn-Lewis---Opening-Upclose-Side-LeafletJohn-Lewis---Close-up-Leaflet
John-Lewis---Furniture-in-Home-FeatureJohn-Lewis---Augmented-leafletJohn-Lewis---Personalisation-featureJohn-Lewis---Augmented-Create