#GetLucky for Topman

As a live brief for Topman I was tasked to select a range or one type of existing product currently sold at Topman. Create a concept to deliver a visual campaign to drive awareness of the chosen product, instilling Topman as the ‘destination on the high street’ to purchase it from.


Want to change your luck? Change your pants. Topman #GetLucky holds the answer. Topman provides buyers the opportunity for good fortune with #GetLucky underwear. The 360 integrated marketing campaign covers all touch points from social media campaigns, ‘making your own luck’ in store to PR stunts.


  • Client: Topman
  • Award : New Designers Award | Sky Creatives
  • Year: 2015
  • Categories: Design, Packaging, Integrated Marketing, Campaign, Concept