Royal Baby Picnic for M&S

First year of university

YCN set a brief to create a picnic set which would keep their brand current but also be ideal for the Summer days ahead.

2012 being the year of the first royal offspring to be born,  I decided this would be the ideal opportunity to celebrate the Royal Baby with a a typically British picnic. Combining the use of baby blocks and royal traditions, the Royal Baby Picnic was born.

  • Client: Marks & Spencers
  • Competition: YCN
  • Year: 2012
  • Categories: Design, Packaging, Concept