Insight
With exclusive deals before anyone else, the Prime Early Access Sale will have Prime members feeling like a big deal.
Prime Early Access Sale
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Creative Lead
Idea
We visualise the feeling of being a big deal by borrowing from the world of celebrity media. Our Prime members will be chased by paparazzi, interviewed on podcasts, surrounded by hoards of screaming fans, etc.
Result
The campaign proved to be such a success that it was used for our biggest sales event Prime Day in 2023 (across even more countries including Poland, Sweden and Turkey), and the new Prime Early Access Sale called “Prime Big Deal Days”. Once again that campaign and strategy continued to be so successful that it’s running for both events in 2024!
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Executive Creative Director: Eloise Smith
Creative Director: Bjorn Conradi
Global Creative Lead / Art Director: Tessa Noble
Global Creative Lead / Copywriter: Javed Jasani
Producer: Jo Dillon
Project Manager: Steve Ballinger
Director: Dave Laden
Editor: Bruce Townsend
Influencer: Caleb Natale
TV
Paid Social
Radio
Influencer
Paid Social
Design
